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FIXED ANNOUNCEMENTS |
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CLASS AAA |
per week |
:60 second |
:30 second |
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6-10 am Mon-Sat |
1x |
$36 |
$29 |
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6x |
$34 |
$27 |
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12x |
$32 |
$25 |
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CLASS AA |
per week |
:60 second |
:30 second |
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3-7 pm Mon-Fri |
1x |
$31 |
$25 |
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6x |
$29 |
$23 |
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12x |
$27 |
$21 |
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CLASS A |
per week |
:60 second |
:30 second |
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10 am-3 pm Mon-Fri |
1x |
$30 |
$24 |
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10 am-7 pm Sat |
6x |
$28 |
$22 |
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5 am-7 pm Sun |
12x |
$26 |
$20 |
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CLASS B |
per week |
:60 second |
:30 second |
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7 pm-12 mid Mon-Sun |
1x |
$21 |
$17 |
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6x |
$19 |
$15 |
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Day Break (Agri-News) |
per week |
:60 second |
:30 second |
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5-6 am Mon-Sat |
1x |
$24 |
$19 |
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6x |
$22 |
$18 |
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:10 second announcement 60% of applicable :60 second rate
For fixed day/hour add $3.00 to applicable rate.
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PRE-EMPTIBLE |
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Weekly Total Audience Plan
Announcements must be scheduled over a seven day period and rotated within time classifications. Weekly Total Audience Plans are offered on a pre-emptible basis at station’s discretion for a full rate card advertiser. |
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7 Plan |
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Class |
AAA |
AA |
A |
B |
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# per week |
2 |
2 |
2 |
1 |
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cost per week :60 second $165 ($23.57) |
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cost per week :30 second $132 ($18.85) |
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14 Plan |
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Class |
AAA |
AA |
A |
B |
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# per week |
4 |
3 |
3 |
4 |
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cost per week :60 second $266 ($19.00) |
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cost per week :30 second $213 ($15.21) |
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21 Plan |
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Class |
AAA |
AA |
A |
B |
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# per week |
6 |
4 |
4 |
7 |
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cost per week :60 second $357 ($17.00) |
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cost per week :30 second $286 ($13.62) |
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35 Plan |
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Class |
AAA |
AA |
A |
B |
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# per week |
9 |
9 |
8 |
9 |
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cost per week :60 second $560 ($16.00) |
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cost per week :30 second $448 ($112.80)
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Remote Broadcast at Your Business
42 30-second announcements within the week of your Broadcast.
PLUS-Three hours live, on location, remote broadcast originating from your place of business.
PLUS-numerous ad-lib announcements mentioning your name, location and much more during the actual broadcast.
COST- $740 plus tech/line charge (talent charge may vary and is payable directly to the person performing the remote.)
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NEWSCASTS (no discounts)
13 week minimum |
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AM Drive News Package: |
Sponsor receives: |
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Sell line open
:60 second announcement
showcased within report
Sell line close |
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AM Drive 6 am-9 am |
Sponsor receives: |
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3 per week rotated hourly, daily
$116 per week
6 per week rotated hourly, one per day
$216.00 |
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Drive Time News |
Sponsor receives: |
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Sell line open
:60 or :30 second announcement
(showcased within report)
Sell line close |
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:60 second |
:30 second |
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AM Drive |
$40 |
$35 |
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PM Drive |
$32 |
$27 |
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Noon News |
$31 |
$26 |
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Yearly Bulk Rates ~ Available Upon Request
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DISCOUNTS
Announcements, plans, and programs combine to earn weekly frequency and consecutive-week discounts: |
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Consecutive Week Discount |
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52 weeks 10%
26 Weeks 8%
13 Weeks 5% |
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Cumulative Week Discount |
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26 Weeks 7%
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SPECIAL FEATURES
Available for Sponsorship: |
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Super Dial-a-Deal
High School Sports
Marine/Fishing Forecast
Noon Day News Block
School and Plant Closings
Special Interest Features
Scholastic Bowl |
Ski Reports
Local Weather
Local Sports
Tradio
Religious Programs
Celebrity Endorsements
Ask The Pro
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POLITICAL RATE CARD |
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CLASS AAA |
:60 second |
:30 second |
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6-10 am Mon-Sat |
$26 |
$20 |
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CLASS AA |
:60 second |
:30 second |
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3-7 pm Mon-Fri |
$22 |
$16 |
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CLASS A |
:60 second |
:30 second |
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10 am-3 pm Mon-Fri |
$20 |
$14 |
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10 am-7 pm Sat |
$20 |
$14 |
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5 am-7 pm Sun |
$20 |
$14 |
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CLASS B |
:60 second |
:30 second |
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7 pm-12 mid Mon-Sun |
$15 |
$12 |
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Day Break (Agri-News) |
:60 second |
:30 second |
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5-6 am Mon-Sat |
$18 |
$13 |
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Tradio |
:60 second |
:30 second |
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9:05-10 am Mon-Fri |
$30 |
$23 |
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Dialog |
:60 second |
:30 second |
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11:15-noon Mon-Fri |
$30 |
$23 |
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High School Football |
:60 second |
:30 second |
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$30 |
$23 |
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NASCAR Racing |
:60 second |
:30 second |
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$25 |
$20 |
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WLVL Coverage
1 Kilowatt Coverage ~ Measured .5 MV/M ~ Interference-Free Contour
Covering - Western New York (Lockport, Niagara Falls and Buffalo)
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