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NTCC buys spot during Wallenda broadcast

by TSchmitt
Tue, Jun 25th 2013 09:57 am

Nik Wallenda's walk across the Little Colorado Gorge on Sunday drew in about 13 million viewers, and nearly half of those saw a spot from the county's tourism arm that was intended to give Niagara Falls another boost.

WGRZ says the Niagara Tourism and Convention Corporation bought the spot with money it just received from the new compact agreement with the Seneca Nation. That spot, which reached a number of major markets in the northeastern U.S., cost about $25,000.

According to John Percy, who runs the NTCC, the money was well-spent.

The ad was shot just for this campaign and the NTCC wanted to focus in on the connection between Nik Wallenda and his walk over The Falls last year. The commercial even included a good luck wish from those here in Niagara County.


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